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Digital Innovation and Entrepreneurship Paperback , softback 2018

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Digital Innovation and Entrepreneurship Paperback / softback 2018




This objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture. 476 pages, Worked examples or Exercises; 22 Tables, black and white; 61 Line drawings, black and whi Whittington, Dick (University of York)